This Is How To Market an Anime (Mostly)

My friend JSM made a post on his blog about something he saw on the show “The Soup” from E! Entertainment Channel. I’m not 100% sure of this, but I think this may have first appeared on G4TV’s “Attack of the Show.”

So, what is this clip from? The show is called Dai Mahou Touge and was licensed by Media Blasters a couple of years ago as Magical Witch Punie-chan. “The Soup” appeared to use these subtitles (though this clip is not from “The Soup”) but I’m not convinced these are Media Blasters subtitles despite the use of the “chan” honorific in the title of the series (I’m investigating…they were fansub titles though the MB subtitles were pretty good).

The anime was fansubbed but doesn’t appear to have had a wide audience in the U.S. I suspect it might have a wider audience after folks see this clip, evil Japanese honorifics and all. MB should have put that clip out early on and let the viral campaign do the hard work for them. ^_~ From what I understand, this series is an insanely twisted parody of the mahou shoujo genre. Sounds very interesting and possibly right up my ally.

As to the series, I may try to buy it but I’m not sure. I’m already annoyed with Media Blasters because while they grabbed the episodes, they passed on the omake OVA episodes that were included in the Japanese DVD release. *_* I guess adding four more shorts was enough to break MB’s bank.

Update: The original video was removed for copyright violations.  Apparently, the genius of  fan-based, positive, word-of-mouth marketing is so beyond the Japanese copyright owners, they can’t see out of their own oshiri, from which they have their heads firmly lodged.  I wonder how many DVD’s in the U.S. were sold BECAUSE a higher quality version of the above clip was uploaded to YouTube, caught the attention of “The Soup,” and went viral?  I know I was such a sale.

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6 Responses to “This Is How To Market an Anime (Mostly)”

  1. SaCul says:

    oh man, saw this series a couple years ago at an anime convention. at the time it was fan subbed but man was it good. the tears of laughter just wouldn’t stop. I’m very curious how the “offical” sub-titles will hold up.

  2. Lester says:

    What you are watching is one of the lesser disturbing things that happen in the show. Those are not the official Media Blaster subs they are from the fansubs.

    I personally think that the lack of pretty artwork and total absence of fanservice killed the shows popularity. Dokuro-chan was way more successful.

    It may not necessarily have been cheapness on Media blasters part to not include the omakes. Although short the omakes deal with the magical kingdom that Punie comes from and that place is seriously messed up. I mean really wrong. Don’t eat mushrooms from there. Seriously.

  3. Anonymous says:

    Potato-dono! lolz! Gonna have to watch this I think.

  4. Hubert says:

    [laughs] Ah The “Lyrical Tokarev Kill them All” ^^, it sure is a fun little series, laughing at the Magical Girls’ show, the sweet, gentle Punie-chan is an evil Princess of Evil Witch Queen using super-painful grappling moves on people, having a mascot that’s trying to slaughter her and a number of… acquaintances who wants to either kill or maim her, and she’s hitting back more than she receives XD I sure was laughing hard when watching this series, from what I know it’s from the creator of Bokusatsu Tenshi Dokuro-chan (yeah the one with metal club Excaliborg)

  5. Anonymous says:

    This is so awesome on every level!

  6. […] new, it usually takes a big splash of some sort.  In this case, it was the viral clip featuring suicide vegetables that was so twisted and funny, I had to know what anime this came from.  When I learned it was Dai […]

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